Syncronex, a leading provider of technology solutions to the publishing industry, will be demonstrating its industry leading syncAccess pay meter solutions at the 2011 INMA Audience Summit on October 24-25 at The Westin Casuarina Las Vegas Hotel, Casino, and Spa in Las Vegas, NV.
syncAccess is a fully customizable, cloud-based pay meter solution that helps newspaper publishers develop, configure, own and evolve their mobile and digital products.
A significant problem with pay meter solutions is that they require a publisher to hand control of their most valuable assets, their subscribers, over to a third-party service provider. It’s impossible for the publisher to retain ownership of their subscriber relationships in this model – and that’s not acceptable,” said Mike Pirello, President of Syncronex. “Syncronex, and our syncAccess solutions are 100% committed to helping publishers maintain control of and expand their subscriber relationships. Subscribers are the publisher’s hard-earned assets. It must remain that way.”
syncAccess has been designed and built from the ground up specifically for publishers – to work with a newspapers existing infrastructure.
With syncAccess we’ve been able to deliver a custom digital pay model across all applications and websites. Integration with our back-end systems was seamless and we have full ownership of our subscribers,” said Brent Booth, Director of Online Service, CA Media (The Commercial Appeal – Memphis, TN, a Scripps newspaper). “No other company was able to offer such a complete solution.
Syncronex will be providing demonstrations of syncAccess throughout the INMA Audience Summit.