Syncronex, a leading provider of technology solutions to the publishing industry and The Commercial Appeal, Memphis, the most visited and most read publications in the Mid-South, announce The Commercial Appeal (CA) successful deployment of Syncronex’s syncAccess authentication and pay meter solution for all of the publisher’s digital products.
With syncAccess we’ve been able to deliver a custom digital pay model across all CA applications and websites,” said Joe Pepe, President and Publisher for CA Media. “Integration with our back-end systems for authentication was seamless and we have full ownership of our subscribers. No other company was able to offer such a complete solution.”
syncAccess is a fully customizable, cloud-based authentication and pay meter solution. For The Memphis Commercial Appeal, Syncronex:
- Integrated syncAccess with the CA’s existing circulation system for instant authentication of print subscribers,
- Provides a consistent user experience for login, authentication and sign-up across web, Android and Apple iOS products,
- Implemented a single sign-on capability across CA mobile products and digital products,
- Enables CA to create different products and offers, in real-time, across all mobile and digital products,
- Enables CA to evaluate the feasibility and success of these various offers by product and customer segment,
- Integrated syncAccess with CA’s existing merchant accounts, eliminating any intermediary processes in the money flow.
syncAccess has been designed and built from the ground up for newspaper publishers – specifically to work with a publisher’s existing infrastructure.
In addition to increasing Sunday circulation, we’ve seen a monthly increase in digital revenue from the beginning of the syncAccess implementation,” continued Mr. Pepe. “Ultimately, the cost of waiting to implement syncAccess and our mobile applications was far higher than just implementing them.”
To learn more about syncAccess and read a case study about the CA implementation, please visit syncronex.com.
About The Commercial Appeal
The Commercial Appeal is a one-stop resource for delivery of news, information and advertising to a broad audience in Memphis and the Mid-South. We publish numerous products across many platforms every day including The Commercial Appeal and commercialappeal.com, two of the most used news sites in the area.