syncAccess, our flagship offering, is a cloud-based pay meter solution giving you complete control of your product configurations and customer relationships. We understand that choosing a pay meter solution and solution provider is about more than technology. Following are a few things we’ve learned that are important to think about as you investigate pay meters and your paid content strategy:
In order for a pay meter implementation to be successful there needs to be clear objectives. While objectives are unique to each company, some of the more common ones we see are: Increase revenue, increase print and digital subscriptions, increase reader registrations and expand cross-device content engagement and consumption. What are your objectives?
Remember, it’s important to know where you’re going before you begin so that a clear and consistent program can be put in place. Nothing is worse for your readers and subscribers than uncertainty. A clear plan will help you increase your paid content opportunities while improving brand value and your reader’s and subscriber’s trust.
Your Customers. Your customers are one of your most valuable assets. When selecting a pay meter solution pay close attention to who owns the customer relationship. Any third-party that comes between you and your customers will cause friction and draw your customer’s attention elsewhere.
Your Revenue. You should be able to implement your pay meter, and your paid content strategy, without worrying about your service provider’s revenue share. Be sure your service providers aren’t creating their own recurring revenue streams from your readers and subscribers.
Flexibility. You will need complete control over your offerings as you are in the best position to determine what’s best for your customers. Whether you are interested in offering print only, print and digital or digital only solutions, your pay meter solution needs to be flexible in support of multiple offers.
Integration. Successful paid content strategies and pay meter implementations include a clear vision for the integration of customer management, circulation, subscription and eCommerce systems. Whether you are ready to integrate these solutions at the beginning of your process is up to you. However, it is no longer necessary to manage separate systems for a complete look at your customer base – so don’t get stuck!
Evolution. Where you are today isn’t where you will be in 3 years or even 30 days. Make sure with your pay meter solution that you are free to pursue any number of product concepts and strategies as your customer’s tastes, and the market, continues to evolve – without requiring custom development work from your service provider.
We’re happy to help you work through your paid content strategy so you arrive at the right solution for your business and your customers.