McPherson Media Group in Australia live on Digital Paymeter

Issaquah, WA — April 19, 2017 — McPherson Media Group in Shepparton, Victoria, Australia, is live on Digital Paymeter, the paid content application from NEWSCYCLE Solutions. McPherson also uses NEWSCYCLE Circulation to manage its print and digital subscriptions business.

Digital Paymeter, powered by Syncronex, allows McPherson to control metered content and explore new digital revenue strategies using real-time subscriber data.

The Single Sign-On (SSO) module in Digital Paymeter eliminates the need for McPherson’s customers to have multiple logins and passwords. SSO supports social media integration and increases compliance and security for McPherson’s websites.

Digital Paymeter’s new registration feature allows McPherson to offer readers free article views in exchange for creating an account. McPherson collects the account data and uses the information to market to new readers, generate targeted content and help increase digital subscriptions.

McPherson Media Group is the oldest family-owned newspaper group in Australasia and publishes a daily newspaper with 12 weekly, bi-weekly and tri-weekly publications throughout Victoria and New South Wales, Australia.