Syncronex: The Commercial Appeal Case Study

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[mt_lineheader size=”4″] The Commercial Appeal (Memphis, TN) [/mt_lineheader]

The Memphis Commercial Appeal Increases Sunday Circulation and Digital Revenue with syncAccess 

The Commercial Appeal is a one-stop resource for delivery of news, information and advertising to a broad audience in Memphis and the Mid- South. They publish numerous products across many platforms every day including The Commercial Appeal and commercialappeal.com, two of the most used news sites in the area.

 

[mt_lineheader size=”4″] The Challenges [/mt_lineheader]

[mt_icon type=”angle-right” size=”1em”] Deliver on the Commercial Appeal’s vision for completely connected print and digital experiences

[mt_icon type=”angle-right” size=”1em”] Integrate a pay meter solution with brand new mobile and digital product offerings

[mt_icon type=”angle-right” size=”1em”] Integrate a single authentication solution for mobile and digital products with existing print subscriber circulation systems

[mt_icon type=”angle-right” size=”1em”] Enable real-time management of custom offers across individual news products and technologies

[mt_icon type=”angle-right” size=”1em”] Deliver a scalable, easy-to-implement and easy-to-use solution to minimize circulation decline and improve profitability and subscriber satisfaction

 

[mt_lineheader size=”4″] The Solution [/mt_lineheader]

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal selected Syncronex syncAccess

[mt_icon type=”angle-right” size=”1em”] The syncAccess implementation was customized to meet the needs of the Commercial Appeal’s brand new mobile and digital products

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal utilized syncAccess to extended its existing authentication systems throughout its new mobile and digital products

 

[mt_lineheader size=”4″] The Results [/mt_lineheader]

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal increased Sunday circulation – vs. a decline in Sunday circulation prior to implementation.

[mt_icon type=”angle-right” size=”1em”] Monthly, digital-only revenue was positive in the second month

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal’s subscribers have a single authentication system for digital product logins, minimizing customer service costs

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal can change mobile, digital and web product offers in real-time to meet the needs of customers, without requiring code re-writes or additional programming

[mt_icon type=”angle-right” size=”1em”] The Commercial Appeal managers can track and manage customer engagement and usage / sales trends across their complete mobile and digital products.

 

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