Syncronex: The Commercial Appeal Case Study
The Commercial Appeal (Memphis, TN)
The Memphis Commercial Appeal Increases Sunday Circulation and Digital Revenue with syncAccess
The Commercial Appeal is a one-stop resource for delivery of news, information and advertising to a broad audience in Memphis and the Mid- South. They publish numerous products across many platforms every day including The Commercial Appeal and commercialappeal.com, two of the most used news sites in the area.
Deliver on the Commercial Appeal’s vision for completely connected print and digital experiences
Integrate a pay meter solution with brand new mobile and digital product offerings
Integrate a single authentication solution for mobile and digital products with existing print subscriber circulation systems
Enable real-time management of custom offers across individual news products and technologies
Deliver a scalable, easy-to-implement and easy-to-use solution to minimize circulation decline and improve profitability and subscriber satisfaction
The Commercial Appeal selected Syncronex syncAccess
The syncAccess implementation was customized to meet the needs of the Commercial Appeal’s brand new mobile and digital products
The Commercial Appeal utilized syncAccess to extended its existing authentication systems throughout its new mobile and digital products
The Commercial Appeal increased Sunday circulation – vs. a decline in Sunday circulation prior to implementation.
Monthly, digital-only revenue was positive in the second month
The Commercial Appeal’s subscribers have a single authentication system for digital product logins, minimizing customer service costs
The Commercial Appeal can change mobile, digital and web product offers in real-time to meet the needs of customers, without requiring code re-writes or additional programming
The Commercial Appeal managers can track and manage customer engagement and usage / sales trends across their complete mobile and digital products.