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Syncronex: The Commercial Appeal Case Study

The Commercial Appeal (Memphis, TN)

The Memphis Commercial Appeal Increases Sunday Circulation and Digital Revenue with syncAccess 

The Commercial Appeal is a one-stop resource for delivery of news, information and advertising to a broad audience in Memphis and the Mid- South. They publish numerous products across many platforms every day including The Commercial Appeal and commercialappeal.com, two of the most used news sites in the area.

 

The Challenges

 Deliver on the Commercial Appeal’s vision for completely connected print and digital experiences

 Integrate a pay meter solution with brand new mobile and digital product offerings

 Integrate a single authentication solution for mobile and digital products with existing print subscriber circulation systems

 Enable real-time management of custom offers across individual news products and technologies

 Deliver a scalable, easy-to-implement and easy-to-use solution to minimize circulation decline and improve profitability and subscriber satisfaction

 

The Solution

The Commercial Appeal selected Syncronex syncAccess

The syncAccess implementation was customized to meet the needs of the Commercial Appeal’s brand new mobile and digital products

The Commercial Appeal utilized syncAccess to extended its existing authentication systems throughout its new mobile and digital products

 

The Results

 The Commercial Appeal increased Sunday circulation – vs. a decline in Sunday circulation prior to implementation.

 Monthly, digital-only revenue was positive in the second month

 The Commercial Appeal’s subscribers have a single authentication system for digital product logins, minimizing customer service costs

 The Commercial Appeal can change mobile, digital and web product offers in real-time to meet the needs of customers, without requiring code re-writes or additional programming

 The Commercial Appeal managers can track and manage customer engagement and usage / sales trends across their complete mobile and digital products.

 

In addition to increasing Sunday circulation, we've seen a monthly increase in digital revenue from the beginning of our syncAccess implementation. Ultimately, the cost of waiting to implement syncAccess and our mobile applications was far higher than just implementing them.
Memphis Commercial Appeal
Memphis Commercial Appeal
With syncAccess we’ve been able to deliver a custom digital pay model across all applications and websites. Integration with our back-end systems was seamless and we have full ownership of our subscribers. No other company was able to offer such a complete solution.
Memphis Commercial Appeal
Memphis Commercial Appeal